Media Room

Browse through these tabs to see our media materials and find out more about ASI.

For media enquiries, contact: Dr Fiona Solomon, ASI Executive Director
fiona@aluminium-stewardship.org • +61 439 049 000

ASI – Frequently Asked Questions

What does ASI do?

The Aluminium Stewardship Initiative (ASI) is a standards setting and certification organisation that recognises and fosters the responsible production, sourcing and stewardship of aluminium. As a member-based, global initiative, ASI is the result of producers, users and stakeholders in the aluminium value chain coming together to build consensus on ‘responsible aluminium’.

Who are the current members?

ASI’s current members include companies with activities in bauxite mining, alumina refining, aluminium smelting, semi-fabrication, product and component manufacturing, as well as consumer and commercial goods, including the automotive industry, construction and packaging. Members also include leading civil society organisations, industry associations and other supporters. Members are grouped into six membership classes.

ASI continues to seek engagement with commercial entities and stakeholders in the aluminium value chain from across the world. Organisations interested in membership are encouraged to learn more about our membership structure and how to join.

How does it deliver its mandate?

ASI is moving forward with developing an independent third party certification program to ensure sustainability and human rights principles are increasingly embedded in aluminium production, use and recycling. In doing so, ASI continues to seek engagement with commercial entities and stakeholders in the aluminium value chain from across the world.

ASI’s Performance Standard covers critical issues for the entire aluminium value chain including biodiversity management in mining, indigenous peoples’ rights, greenhouse gas emissions, waste management and material stewardship. A Chain of Custody standard is also in development, to link responsible production with responsible sourcing and support increased emphasis on sustainability in procurement practices.

What is the timeframe around what ASI aims to do?

ASI is currently working to develop and implement its new governance model as an incorporated entity. Throughout 2016 and 2017 ASI will develop and test its assurance model for the ASI Performance Standard and the Chain of Custody Standard. After the development and testing phase is successfully completed, the certification program will commence.

Following the launch of its certification program, ASI will apply for membership of the ISEAL Alliance. The ISEAL Alliance is an association of leading voluntary international standard-setting and certification organisations that focus on social and environmental issues and collaborate to build good practice and international recognition for their programs.

What are the benefits?

Producers benefit from demonstrating responsible production practices. Downstream users benefit from supporting responsible sourcing. Certified companies benefit from being able to make assured claims about practices and/or sourcing.

All stakeholders benefit from an enhanced material stewardship approach to aluminium use and re-use.

ASI’s standards also take a proactive approach to climate change/greenhouse gas issues through smelter emissions targets.

Where does ASI’s work take place?

ASI is a global initiative and seeks to engage commercial entities and stakeholders in the aluminium value chain in all parts of the world.

ASI’s industrial members operate all over the world, including Western and Eastern Europe, North America, Latin and South America, Gulf countries, Africa including Guinea, China, Japan, India, Vietnam, Singapore, South Korea, Malaysia, Australia, Jamaica, Trinidad and Tobago.

What are the intended impacts?

ASI wants to achieve these impacts from its certification program:

  • Sustainability and human rights principles increasingly embedded in aluminium production, use and recycling
  • Companies increasingly investing and rewarding improved practices and responsible sourcing for aluminium
  • Aluminium continuing to improve its sustainability credentials with stakeholders.

ASI is the result of upstream producers, downstream customers and civil society coming together to build consensus on ‘responsible aluminium’.

Why is ASI’s work needed?

There is a growing demand for transparency and assurance in supply chains of raw materials, including metals. ASI is developing a robust and credible certification system to meet this need.

ASI’s program can help promote and support:

  • global action on greenhouse gas/climate change.
  • improved mining practices, particularly in a rapidly evolving bauxite mining sector
  • improve waste management in alumina refining and aluminum smelting
  • business’ responsibility to respect human rights.

Why should companies meet voluntary standards and aspire to certification?

Certification is good for social and environmental reasons, and therefore makes good commercial sense.

The ISEAL Alliance, recently looked into why companies were choosing certification as a way to meet their sustainable sourcing goals and what the business benefits are for those that do (find more info here). They interviewed businesses (retailers, manufacturers, traders and others) on what they saw as the value of working with credible sustainability standards or certification systems.

Some of the benefits included:

  • Market differentiation and increased sales.
  • Making complex supply chains more understandable, simplifying what is asked of suppliers by using agreed standards and generating better relations with producers.
  • Mitigating risk. Rigorous auditing, transparency of origin, and outsourcing assurance of responsible practices to local experts helped companies mitigate risks of sourcing from complex supply chains.
  • Ensuring sustainable supply for the whole industry, strengthening the reputation and ensuring a sustainable future for the whole sector.
  • Meeting consumer expectations. By communicating compliance with sustainability standards, companies said they were increasing consumer awareness of sustainable sourcing and creating market differentiation for their products.
  • Reflecting a company’s values and heritage. As well as aligning companies’ goals with their values and maintaining trust, certification also provided a way to engage more deeply with employees.

What are the benefits to members?

Through ASI membership, members can contribute to the development of a credible program for responsible production and the sustainability related claims of their products.

They can ensure their perspectives are taken into account during the development stage and engage in a constructive dialogue with a wide range of aluminium stakeholders.

In addition, by enhancing the reputation of aluminium as a metal, it in turn enhances the reputation of products. By being recognised as a proactive leader, companies can also leverage sustainability performance in the market.