Latest trends in Drivers, Benefits and Challenges of ASI Certification
ASI has released an analysis of a member survey conducted to understand the key drivers, benefits, and challenges associated with ASI Certification. The report analyses responses from entities that achieved their first Certification or Re-certification and provided feedback between November 2022 and December 2023.
30 July 2024
In late 2021, ASI began surveying ASI Certified Members to understand what they saw as the drivers, benefits and challenges associated with ASI Certification. This survey is now analysed on a yearly basis to monitor key trends and shifts over time. The latest set of data includes responses from Entities that achieved their first Certification or Re-certification and provided feedback between November 2022 and November 2023. There were 73 responses analysed, with a survey response rate for this period of 41%.
Key takeaways - Drivers
The reasons for achieving Performance Standard Certification have stayed consistent since the previous analysis, and include:
- Meeting customer expectations
- Gaining a competitive advantage
- Improving on responsible business practices
- Demonstrating responsible business practices.
The most common drivers for achieving Chain of Custody Certification included:
- Meeting customer demand
- Implementing responsible sourcing
Key takeaways – Benefits
Overall, the perceived value of ASI Certification has stayed strongly positive through the years, with 82% of all participants in this survey round stating that Certification was positive for their business. Over half (60%) of respondents noted having seen changes or improvements to business practices as a result of the ASI Certification.
Find additional insights on Certification Challenges and ASI’s responses and actions to the findings in the full report.
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