ASI Claims Guide
The ASI Claims Guide sets out the rules and supporting guidance for the types of claims made regarding ASI Certification, Membership and product-related claims.
About the ASI Claims Guide
The ASI Claims Guide sets out the rules and supporting guidance for:
- Claims relating to ASI Membership
- Claims relating to the ASI Performance Standard
- Claims relating to the ASI Chain of Custody Standard
- Product-related claims
- Use of ASI Logos and QR Code
- Approvals processes
- Monitoring, enforcement and complaints
Applicability
The Guide must be used by ASI Members when making ASI-related claims, customers of ASI Members making product-related claims, and any non-members making ASI-related general marketing claims.
It is also publicly available to assist other stakeholders in their understanding of ASI-related claims.
Claims principles
Voluntary sustainability standards, like ASI, enable participating organisations to make claims. Logos are the most recognisable forms of sustainability claims. They can help customers and consumers reliably identify products that conform with a standard.
For the purposes of ASI, a ‘claim’ consists of one or more of:
- Use of an ASI logo
- Use of an ASI Certification number
- A written claim relating to ASI, which may be inside and/or alongside the logo, or standalone
- Access to further information to support the claim, such as a website link or QR code.
As claims are frequently relied upon by business partners and ultimately consumers, it is essential that they are not inaccurate or misleading. Claims that appear absolute or imply performance levels beyond what is actually required or assured in a standard may be considered ‘greenwashing’.
ASI has a clear responsibility to control all relevant ASI-related claims to ensure they are both credible and accurate. Given the diversity of industries and supply chain activities involved in the aluminium value chain, there will be different forms of claims and differing relevance to various participants and their stakeholders.
Access versions and translations
The 2025 Claims Guide is effective from publication.
The 2017 and 2022 versions are now superseded (but can still be accessed in the Document Centre).
More information
ASI Limitation of Liability Disclaimer
Organisations that make ASI-related claims are each responsible for their own compliance with Applicable Law, including laws and regulations related to labelling, advertisement, and consumer protection, and competition or antitrust laws, at all times. ASI does not accept liability for any violations of Applicable Law or any infringement of third-party rights (each a Breach) by other organisations, even where such Breach arises in relation to, or in reliance upon, any ASI Standard, document or other material, recommendation or directive issued by or on behalf of ASI. ASI gives no undertaking, representation or warranty that compliance with an ASI Standard, document or other material, recommendation or directive issued by or on behalf of ASI will result in compliance with any Applicable law, or will avoid any Breach from occurring.
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