Join date: January 2015
Bayerische Motoren Werke Aktiengesellschaft (BMWAG) has its headquarters in Munich (Germany). Bayerische Motoren Werke GmbH began operations in 1917, having been founded in 1916 as Bayerische Flugzeugwerke AG (BFW). The firm became Bayerische Motoren Werke Aktiengesellschaft (BMWAG) in 1918.
The BMW Group is one of the most successful manufacturers of cars and motorcycles in the world and its BMW, MINI and Rolls-Royce premium brands are three of the strongest in the automotive industry today. In addition to its car brands, the BMW Group also has a strong market position in the motorcycle industry and is a successful financial services provider.
In recent years, the company has also become one of the leading providers of premium services for individual mobility. One example of this is DriveNow, the carsharing programme the company offers in collaboration with Sixt SE. The BMW Group is an international company, represented in over 140 countries around the globe. At the end of 2014 it employed 116,324 people.
The company has a large research and innovation network, with 12 locations in five countries around the world. Currently, its production network comprises 30 locations in 14 countries. The worldwide vehicle sales network is made up of approximately 3,250 BMW, 1,550 MINI and 130 Rolls-Royce car dealerships. The company also has approximately 1,000 BMW Motorcycle dealerships around the globe. With these brands, the BMW Group offers its customers a wide range of products for individual mobility in the premium segment.
In addition, the BMW i brand is further expanding the concept of what “premium” actually means. BMW i is even more strongly characterised by the idea of sustainability; it stands for vehicles that lead the way in terms of electric drive, revolutionary lightweight construction, exceptional design, and mobility services that have been designed from the ground up.