The challenge of demonstrating impact is central to the design of the ASI certification program. The adoption of the ASI standard by actors in the aluminium value chain is a means to achieve responsible production, sourcing and stewardship of aluminium: it is not an end in itself.
A Monitoring and Evaluation (M&E) program is a key tool for ASI to gain insight into the impact of its efforts and that of its members and, over time, to support continual improvement of its program. Implementing an effective M&E program will enable ASI to both communicate its progress and value, and inform the design and regular revision of its standards and assurance model so that it adapts to changing contexts and expectations. Thus M&E has a dual role: to provide evidence of outcomes and impact (“to prove”), and to learn from implementation and feedback (“to improve”).