Chinelo Etiaba

Position: Membership Director
Categories: Enabling Resources, Senior Team
Location: England

Chinelo joined ASI in September 2021 and is based in London. As the Membership Director, she is responsible for leading membership growth, retention and general engagement strategies, and working with the ASI team on the enabling resources to support achievement of ASI’s broader strategies.

With over 18 years’ experience in the corporate membership sector, she has a flair for managing relationships. Her career has specialised in developing and embedding pragmatic customer focussed approaches to keep members at the heart of decision making. She was most recently Director, Membership Services at the Responsible Jewellery Council (RJC), where she developed engagement strategies including key account management processes and procedures which culminated in a 93% retention rate and an increased uptake in new member certifications. She pioneered the “member-love” approach which drove integration across multiple departments and ensured the needs of the diverse membership were met within the boundaries of the organisation’s values, policies and capacity.

She has served on the membership committee for the ISEAL Alliance and was a member of the management committee for the Lewisham Multi-Lingual Advice Service for nine years. She holds a Bachelor’s degree in Political Science, a Master’s degree In Development Studies and leadership and management accreditations from the Chartered Management Institute (CMI).  She is fluent in English and Igbo with a smattering of Yoruba on the side.