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21 August 2023

Ball Corporation has collaborated with Cervejaria Masterpiece to introduce the first-ever ASI on-product logo on a beverage can in the design of their newly released beer product. This collaboration not only signifies the companies’ sustainable practices but also demonstrates the companies’ shared dedication to responsible production, stewardship and sourcing of aluminium.

This is the first can featuring ASI’s Responsible Aluminium Sourcing logo, a milestone for the can-making sector that carries significant weight, as it represents the tangible outcome of responsible sourcing under ASI Standards.

The ASI on-product logo communicates to consumers that the aluminium used in Cervejaria Masterpiece’s Donatello Barley Wine can meets ASI requirements under both the Performance and Chain of Custody Standards. The introduction of the first on-product logo on a beverage can illustrates the growing recognition and importance of responsible sourcing within the industry.

Ball Corporation stands out as one of ASI’s most certified members, having obtained 14 certifications, including six Performance Standard and eight Chain of Custody Standard Certifications at their 76 facilities and offices spanning across North and South America, Asia, and Europe.

As an Industrial User member of ASI, Cervejaria Masterpiece plays a critical role in supporting a more responsible aluminium value chain. Their partnership with Ball Corporation in the unveiling the on-product logo underscores their dedication to the stewardship and responsible sourcing of aluminium. In this case, Cervejaria Masterpiece has leveraged the dual ASI Certification of its aluminium can supplier Ball Corporation, to be able to apply the ASI ResponsibleAluminium Sourcing logo to their cans.

For ASI Members to use ASI’s Responsible Aluminium Sourcing logo for their products, they must both achieve Performance Standard and Chain of Custody Standard Certifications. Additionally, any on-product claims also require ASI approval. This involves holding both certifications, sourcing and utilising CoC Material from CoC Certified Entities, and maintaining material Chain of Custody. This approach lays the foundation for aluminium supply chain participants to be able to make credible responsible sourcing claims.

View Ball Corporation and Cervejaria Masterpiece’s announcement video on Instagram: @ballcorporation and @cervejariamasterpiece

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